In Brief

• ProfitOptics has launched a new website that reflects its expanded capabilities and deepened focus on helping distributors and manufacturers achieve measurable business outcomes.
• The new site emphasizes ProfitOptics’ integrated approach—combining software, data, and advisory expertise to address profit pressure, pricing complexity, and operational efficiency.
• The launch underscores the company’s continued growth and purpose: to help clients—and its people—Build Better Work. Build Better Lives.

ProfitOptics, a leader in custom software, data, and advisory solutions for distributors and manufacturers, has launched a new website designed to better reflect the company’s expanding capabilities and continued investment in client growth.

The updated site — www.profitoptics.com — showcases the firm’s deep focus on helping distributors and manufacturers turn complex business challenges into measurable outcomes. Through a unified digital experience, the new site highlights how ProfitOptics integrates software engineering, data strategy, and advisory expertise to help clients drive margin improvement, operational efficiency, and sustainable growth.

“We’re not just building a website,” said Geoff Marlatt, CEO of ProfitOptics. “We’re continuing to build our belief in this industry. Distributors and manufacturers face some of the most complex challenges—and the greatest opportunities—of any sector. We exist to help them grow, compete, and thrive.”

Powering the Next Era of Profit

The website’s launch is the latest in a series of investments aimed at advancing ProfitOptics’ mission to help distributors and manufacturers achieve greater clarity, performance, and profit.

Marlatt emphasized that the new site reflects the company’s holistic approach to performance—connecting the dots between technology and business outcomes.

“A lot of companies talk about data,” Marlatt said. “What makes us different is we don’t stop there. We turn data into profit. We build tools our clients can trust—and we make sure they show up on the P&L.”

Visitors will find a more intuitive navigation structure, with clear pathways for leaders seeking solutions in margin and pricing performance, sales enablement, operational efficiency, and data intelligence. Each section highlights how ProfitOptics combines technology innovation with real-world business experience to deliver measurable impact.

A Growing Company with a Clear Purpose

ProfitOptics continues to expand its team of seasoned industry professionals—operators, not just consultants—who bring hands-on distribution and manufacturing experience to every engagement.

“Our team has walked the walk,” Marlatt noted. “They’ve run distribution businesses. They’ve led pricing, operations, and sales teams. That’s why clients trust us—they know we’ve been in their shoes.”

Beyond client success, the company’s growth has also strengthened its culture. ProfitOptics remains committed to creating an environment where people are empowered to make an impact.

“We’re growing, and we’re growing with purpose,” Marlatt said. “Our people like the work and they like knowing they’re part of something that matters. We keep things simple: we give our team the tools they need and the room to lead. That’s the kind of place ProfitOptics is—and that’s the kind of partner we strive to be.”

About ProfitOptics

ProfitOptics combines custom software, data, and advisory to deliver immediate, measurable outcomes for distributors and manufacturers. With over 15 years of domain experience, the company helps clients optimize margins, accelerate growth, and transform data into profit.

To explore the new website, visit www.profitoptics.com.