In distribution and manufacturing, pricing is one of the most direct levers to profitability. Every adjustment shows up immediately in the P&L — making it one of the most powerful tools leaders have to scale profitably.
To strengthen that advantage for our clients, ProfitOptics is proud to welcome Brian Cox as our new Vice President of Pricing Strategy.
Brian has spent his career leading pricing at some of the largest distributors and manufacturers in North America. From building pricing organizations inside multi-billion-dollar companies to implementing enterprise-wide pricing platforms, he has seen firsthand how pricing touches every corner of the business — from finance and operations to merchandising and sales.
That perspective gives him empathy for today’s pricing leaders. “I’ve walked in their shoes. I know how hard it is to balance competing priorities and still move the business forward. That’s why I’m excited to serve and support pricing leaders — helping them strengthen their role inside the organization and deliver results that stick.”
Brian believes pricing remains one of the most dynamic and opportunity-rich areas for distributors and manufacturers. “It never idles. Pricing is always evolving — shaped by technology, competition, and customer expectations. That’s what makes it so exciting. Companies that embrace the fluid nature of pricing will continue to find new ways to grow.”
This point of view aligns with ProfitOptics’ goal: to help clients anticipate shifts, respond with agility, and turn pricing into a consistent engine for margin growth and customer performance.
Brian brings an optimistic view of what’s possible. “There are countless opportunities ahead for distributors and manufacturers. The key is to help companies win, grow profitability, simplify, and scale.”
At ProfitOptics, Brian will focus on helping clients:
“Brian brings a rare combination of deep industry expertise and pragmatic leadership,” said Geoff Marlatt, CEO of ProfitOptics. “He understands distributors and manufacturers because he’s been in their shoes — and he knows how to translate pricing into measurable growth. His leadership strengthens our ability to deliver immediate value and long-term impact for clients.”
ProfitOptics is a performance improvement partner for distributors and manufacturers. For more than 15 years, we’ve helped close the gaps that off-the-shelf systems and siloed data leave behind—gaps that stall growth, drain margin, and slow decisions.
Our integrated model combines custom software, clean and connected data, and deep industry expertise to deliver results. With more than 250 team members across the U.S. and Serbia, a 90%+ customer retention rate, and trusted partnerships with Fortune 50–500 companies, ProfitOptics continues to help distributors and manufacturers scale smarter, move faster, and perform at the level today’s business demands.
