1. Introduction

This Privacy Policy describes how ProfitOptics (“we,” “our,” “us”) collects, uses, and protects personal information through our website, www.profitoptics.com, and related digital properties.

By using our site, you agree to the practices described in this policy. If you do not agree, please discontinue use of our site.

2. Information We Collect

We collect information to provide better experiences and services, including:

• Personal Information: Name, email address, phone number, company name, and job title when voluntarily provided via forms or communications.
  
  
• Usage Information: Website activity, IP address, browser type, operating system, and pages visited.
  
  
• Cookies and Tracking Technologies: See our Cookie Policy for details on how we use cookies and similar tools.
  
  

3. How We Use Your Information

ProfitOptics uses personal and usage data to:

• Respond to inquiries and provide requested information.
  
  
• Improve website functionality and content.
  
  
• Deliver relevant communications about our products and services.
  
  
• Analyze traffic and engagement to enhance user experience.
  
  
• Comply with legal obligations or enforce our terms.
  
  

We do not sell, rent, or lease your personal information to third parties.

4. Data Sharing and Disclosure

We may share limited information with trusted partners to perform business functions on our behalf, such as:

• Web hosting and analytics providers (e.g., Google Analytics).
  
  
• Email and marketing automation platforms.
  
  
• Cloud storage or IT service providers.
  
  

These partners are bound by confidentiality agreements and may not use your information for their own purposes.

We may also disclose information if required by law or to protect our legal rights.

5. Data Security

ProfitOptics implements administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, or misuse. While no online platform is 100% secure, we continuously monitor and improve our security practices.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected or to comply with legal, accounting, or reporting requirements.

7. Your Privacy Rights

Depending on your location, you may have the right to:

• Access or request a copy of the personal data we hold about you.
  
  
• Request correction or deletion of your information.
  
  
• Object to or restrict certain processing activities.
  
  
• Withdraw consent where applicable.
  
  

To exercise these rights, contact us at privacy@profitoptics.com.

8. International Data Transfers

ProfitOptics operates globally, with teams in the United States and Serbia. Your information may be transferred and processed in countries outside your own, where data protection laws may differ. We ensure such transfers comply with applicable legal requirements.

9. Links to Other Websites

Our website may include links to external sites not operated by ProfitOptics. We are not responsible for the content or privacy practices of these third-party websites.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or regulatory requirements. The latest version will always be available on this page, with the “Last Updated” date noted below.

Last Updated: October 2025

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us at:

Email: privacy@profitoptics.com

Mail: ProfitOptics, 6802 Paragon Place, Suite 201, Richmond, VA 23230