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Brandon Lassiter Takes on the Dashboard Myth in Industrial Distribution

ProfitOptics' Chief Data Officer challenges distributors to stop counting dashboards and start counting decisions. ProfitOptics is proud to share that Chief Data Officer Brandon Lassiter is a guest contributor in the...

Data

Brandon Lassiter Takes on the Dashboard Myth in Industrial Distribution

ProfitOptics' Chief Data Officer challenges distributors to stop...

pricing | rebate mangement

You Can't Price What You Can't See Margin Table Recap

THE SHORT VERSION Distributors and manufacturers are fighting the...

Distribution | Digital Transformation

Field Notes from NAW SHIFT: What Distribution's Real Transformation Looks Like

This week, NAW and MDM brought distribution's operators, executives,...

Margin | rebate

ProfitOptics Introduces New Rebate Maturity Models

Purpose-built for distributors and manufacturers, these new...

AI | Technology Strategy | Artificial Intelligence | Enterprise Software | Data & Systems Integration

AI Makes It Easier to Write Code. It Doesn’t Make Software Easier to Deliver.

Part of an ongoing series examining how AI is reshaping enterprise...

ProfitOptics

ProfitOptics Unveils New Website Reinforcing Commitment to Distributors and Manufacturers

In Brief ProfitOptics has launched a new website that reflects its...

ProfitOptics Welcomes Mike Farmer as Executive in Residence

In Brief: Mike Farmer, former President of Commercial Operations at...

ProfitOptics Welcomes Brian Cox as Vice President of Pricing Strategy

In Brief: Brian Cox joins ProfitOptics as Vice President of Pricing...

ProfitOptics Welcomes Brandon Lassiter as Vice President of Data Solutions

In Brief: Brandon Lassiter joins ProfitOptics as Vice President of...

ProfitOptics and MDM Launch “The Analytics Imperative” to Help Distributors Turn Data Into a Strategic Weapon

In Brief: ProfitOptics and MDM launched The Analytics Imperative to...

Jeff Mathis on Finance, Leadership, and Finding the Right Fit

In Brief Jeff Mathis joined ProfitOptics as CFO in March 2025,...

Sharlene West on Leading With Heart, Flexibility, and Vision

In Brief Sharlene West joined ProfitOptics as Director of Sales in...