News & Events

Featured AI

ProfitOptics announces the launch of 6 new AI solutions for the distribution industry

Richmond, Virginia – January 30, 2024 – ProfitOptics, a name synonymous with cutting-edge digital product solutions in the distribution sector, has been recognized as the premier software development and data partner,...

Distribution | Digital Transformation

Field Notes from NAW SHIFT: What Distribution's Real Transformation Looks Like

This week, NAW and MDM brought distribution's operators, executives,...

Margin | rebate

ProfitOptics Introduces New Rebate Maturity Models

Purpose-built for distributors and manufacturers, these new...

AI | Technology Strategy | Artificial Intelligence | Enterprise Software | Data & Systems Integration

AI Makes It Easier to Write Code. It Doesn’t Make Software Easier to Deliver.

Part of an ongoing series examining how AI is reshaping enterprise...

ProfitOptics

ProfitOptics Unveils New Website Reinforcing Commitment to Distributors and Manufacturers

In Brief ProfitOptics has launched a new website that reflects its...

ProfitOptics Welcomes Mike Farmer as Executive in Residence

In Brief: Mike Farmer, former President of Commercial Operations at...

ProfitOptics Welcomes Brian Cox as Vice President of Pricing Strategy

In Brief: Brian Cox joins ProfitOptics as Vice President of Pricing...

ProfitOptics Welcomes Brandon Lassiter as Vice President of Data Solutions

In Brief: Brandon Lassiter joins ProfitOptics as Vice President of...

ProfitOptics and MDM Launch “The Analytics Imperative” to Help Distributors Turn Data Into a Strategic Weapon

In Brief: ProfitOptics and MDM launched The Analytics Imperative to...

Jeff Mathis on Finance, Leadership, and Finding the Right Fit

In Brief Jeff Mathis joined ProfitOptics as CFO in March 2025,...

Sharlene West on Leading With Heart, Flexibility, and Vision

In Brief Sharlene West joined ProfitOptics as Director of Sales in...

Bridging the Gap: How ProfitOptics Created a Game-Changing Figma Plugin for UI/UX

A Common UI Challenge: ProfitOptics identified inefficiencies in...

We’re Hiring – Join ProfitOptics as a Senior Delivery Lead!

At ProfitOptics, we’re on an exciting journey of growth, innovation,...