Why We’re Here

We believe better work leads to better lives.

Our mission is to build better work.

Through custom software, data solutions, and AI-infused tools, we create systems that drive measurable business results—and make work more meaningful for the people doing it.
When work gets better:
Companies grow stronger and more scalable.
Teams experience fewer roadblocks and more impact.
And people - clients and employees alike - lead more fulfilling lives.
Scalable, Data-Driven Solutions
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What We Build

Clarity and efficiency are just the start. They lead to stronger margins, smarter decisions, and sustainable growth.

ProfitOptics helps companies:

Protect and grow profitability with strategic pricing, rebate optimization, and smarter sales execution
Unlock sales effectiveness by simplifying quoting, automating order management, and improving decision-making
Eliminate manual processes that slow operations and hurt performance
Unify systems with data matching and deliver AI-infused solutions that connect insights to action
We bring together systems engineers, data experts, and business strategists to solve real problems so our clients can scale confidently.

Catalyst Platform™: Built from the Challenges We Solved Again and Again

We didn’t set out to build a platform. We set out to solve hard problems.

Over the years, we kept seeing the same patterns—pricing complexity, margin erosion, broken workflows, siloed systems. Different industries, same friction. So we started building faster ways to deliver real results.
That work became Catalyst Platform™—our proprietary delivery platform that helps us move faster, embed smarter, and scale better outcomes for our clients. It also gives our teams something rare: the ability to start with a proven foundation and focus on solving what matters most.

Catalyst Platform™

Catalyst accelerates delivery through reusable logic, flexible integration capabilities, and modular components that eliminate the need to start from scratch. We’ve embedded the expertise and patterns we’ve refined over years into a platform that gets smarter with every engagement.

Custom Solutions. Accelerated by Catalyst.

Every business is different. But the infrastructure doesn’t have to be rebuilt every time. Catalyst gives us a head start—so we can tailor what matters most, without reinventing the wheel. That means faster launches, lower risk, and more focus on what drives value.

Strategic Partnerships

We don’t chase short-term installs. We build for long-term impact. Many of our clients bring us back again and again as they grow—and our teams stay engaged through the full evolution, optimizing, expanding, and delivering new impact at every stage.

Strategy That Starts with What Matters

Our strategy workshops are practical, outcome-driven, and rooted in your business priorities. They set the stage for smarter system design.

Our Values

You’ll see them in our code, our teams, and our relationships.

Customer Centricity

We are successful when our clients are successful.

Authenticity

We speak plainly, act with integrity, and do what’s right—even when it’s hard.

Passion

We bring together business insight and technical depth to solve real problems and protect your margins.

Agility

We move fast and deliver results, especially when others can’t.

Curiosity

We love to learn. We’re energized by solving new challenges and discovering better ways to work.

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Meet The Leadership Team

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Laurie Paciocco-Wood
VP,  Digital Solutions & Client Success
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Geoff Marlatt
CEO
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Nick Pericle
VP,  Technology Strategy & Solutions
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Aleksandar Vucetic
CTO
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Tony Pericle
Founder
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Jon Ladle
Managing Partner,  Head of Digital Strategy - Enterprise Solutions
Jeff Mathis
CFO

A Great Place to Build Your Career

We don’t just build better work for our clients. We build it for our people.

ProfitOptics is a hybrid oriented company with team members across the U.S. and globally. We’re proud to be a place where talented people can do the best work of their careers, while living the lives they want.
Here’s what you can expect from working here:
A culture that values individuality and integrity
Work that matters—to clients, to industries, and to society
Flexibility and autonomy balanced with mentorship and collaboration
Opportunities to grow your skills, your career, and your impact

We’re also proud to be a three-time Great Place to Work® award winner, based entirely on employee feedback.Where you feel frustrated, we find possibility.

Get in Touch
to explore career opportunities.

Why It Matters

What success looks like at ProfitOptics.

Let’s Build Better Work—Together

Whether you’re ready to grow your company or grow your career, we’d love to hear from you.

Get in Touch