After a proposed price change, there was no guarantee that they could capture a customer's full willingness to pay. The data was overwhelming, with over 100,000 possible price combinations, and fear of high customer churn was top-of-mind.
Decision-makers looked to the ProfitOptics Price Manager system—leading to a 1.2% increase in gross profits.
Fearless Price Increases for Better Margins
of gross profits resulting from over 95% of customers accepting the price increases
price complaints were confidently handled through price objection training and access to supporting data