For Sharlene West, stepping into her role as Director of Sales at ProfitOptics wasn’t just a career move—it was a values match. After years in sales roles spanning software and security, Sharlene knew what kind of company she wanted to be part of next: collaborative, flexible, people-first.
“I was drawn to the culture immediately,” she said. “The leadership is genuine, the team is mission-driven, and the environment supports both growth and life balance”.
As the partner of a law school student and a parent, flexibility mattered. But so did impact—and Sharlene saw the opportunity to help scale a company solving real-world challenges with custom software.
Sharlene’s professional path wasn’t always sales. She began in public relations but found herself gravitating toward the human connection side of the work. “I love people,” she said. “And in sales, I get to spend my time solving problems, hearing what customers need, and helping find the right solution for them”.
Her approach is consultative—rooted in listening, curiosity, and collaboration. Whether refining internal sales processes, working with cross-functional teams, or shaping how ProfitOptics communicates value, Sharlene is focused on building clarity and trust.
“ProfitOptics doesn’t try to fit people—or clients—into a box,” she said. “We create solutions around what people truly need”.
As she settles into her role, Sharlene is helping define what scalable, customer-first growth looks like. She's actively working with leadership to refine the sales process and improve alignment across departments, while also respecting that not every role—or solution—fits into a fixed structure.
“My goal is to help us grow in a way that makes sense for who we are,” she said. “That means getting more organized, more consistent, but not losing the flexibility or heart that makes this place special”.
Although based in remote Florida, Sharlene’s approach to relationships is anything but distant. “Most of my sales have been closed over Zoom,” she said. “Technology bridges the gap—I love people, and I’ve found that you can still build strong, genuine relationships virtually”.
Her ability to connect with clients and teammates is grounded in empathy and clarity, and she’s leveraging that strength to help grow the business in a sustainable, authentic way.
Outside of work, Sharlene is all about family time, travel, and sunshine. Whether she’s shell hunting with her son at Lover’s Key or planning the next Disney day trip, she finds joy in small adventures and slow moments.
“I work hard so my family can live a good life,” she said. “That’s what motivates me”.
She’s also motivated by helping others do the same. “The solutions we deliver aren’t just about tech—they make teams more efficient, save companies money, and help people do their jobs better. That matters”.
In the coming months, Sharlene is focused on refining how ProfitOptics goes to market. She’s helping define structure, build stronger alignment between sales and marketing, and identify scalable ways to share the company’s story.
“I just want to bring value wherever it’s needed,” she said. “That might change over time—and that’s okay. I want to help solve problems, lift the team, and help us grow in the right ways”.
Growth doesn’t come from off-the-shelf solutions—it takes clarity, collaboration, and a team that listens. If your organization is navigating change, struggling with inefficiencies, or simply looking for smarter ways to grow, we’re here to help.
Contact our team to learn how we help clients build better work—and better lives—by designing solutions around what really matters.
