The first article in our MDM collaboration explores what it really takes to lead with data when everything keeps changing
What’s the cost of doing nothing?
That’s the question facing every distributor right now as tariffs, inflation, and policy shifts redefine what it means to compete. Most organizations are reacting to disruption, but very few are equipped to model it, understand it, and respond strategically.
That’s why ProfitOptics has partnered with Modern Distribution Management (MDM) to launch a five-part series called The Analytics Imperative. This thought leadership series is built to help distribution leaders shift from reactive reporting to confident, structured decision-making powered by custom analytics frameworks.
The series kicks off with a bold idea: distributors must be able to model the impact of doing nothing. Most companies scramble to respond to cost shocks like tariffs, but few can quantify what inaction will cost in lost margin, missed opportunity, and eroded trust.
In Part 1, ProfitOptics Founder Tony Pericle outlines the flaws in traditional analytics systems and introduces a new approach, one that is repeatable, rules-based, and designed to work under real-world complexity.
“In disruptive markets, there’s no neutral ground. You’re either shaping the market or reacting to it.”
— Tony Pericle, Founder, ProfitOptics
Without a clear model, pricing decisions become reactive, teams lose alignment, and speed is replaced by confusion. This article lays the foundation for a better way forward.
Over the next few weeks, MDM will publish four more articles that build on this first installment. Each one explores a critical pillar of a modern analytics framework:
New articles are published weekly. We’ll continue to share summaries, takeaways, and behind-the-scenes context to help you apply each concept.
We partnered with MDM because they are the most trusted voice in wholesale distribution. Their readership includes strategic decision-makers across the industry, and their mission aligns with ours: help distributors move from status quo operations to smart, scalable solutions.
This collaboration gives us a chance to share real frameworks, not just high-level ideas, with the companies that need them most. Whether you're just beginning your analytics journey or managing complex pricing environments, this series delivers insights you can use today.
Don’t Miss the Rest of the Series
Become an MDM member to unlock the full five-part Analytics Imperative series, plus access to industry research, benchmarks, and executive insights that can shape your next strategic move.
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Want the full story behind our partnership with MDM? Read the official press release
