The Challenge

This national distributor had long relied on manual overrides, outdated cost-plus rules, and gut instinct to guide pricing decisions at the customer level. While the business had grown, margin erosion was creeping in. Sales reps lacked visibility into price sensitivity by customer or segment. Leadership recognized the need to transition from reactive pricing to a more intelligent, customer-specific strategy, without compromising the quoting process or jeopardizing customer relationships.

The Solution

We built a dynamic scenario-based pricing engine using the Catalyst Platform™, tailored to the distributor’s unique cost structures, historical deal data, and customer segments.

Core components included:

Real-time pricing simulations that modeled profit impact by customer and product group
Acceptable pricing thresholds based on win-rate history and margin goals
Sales-ready tools embedded directly into the quoting workflow

The Results

The client now prices with clarity—and a clear understanding of where they have room to win without giving margin away.

What the Client Said

“ProfitOptics came to the table with ideas, questions, and an in-depth knowledge of our business. The solutions they built exceeded our expectations.”
COO, $5B Industrial & Plumbing Distributor

The ProfitOptics Difference

Scenario modeling aligned to real-world customer dynamics
Tools that empower sales teams with confidence and speed
Seamless integration into existing quoting tools and processes
Rapid results using pre-configured logic from Catalyst Platform™
Pricing intelligence that scales from reps to executives

Let’s Talk Smarter Pricing

Your sales team knows your customers. Our tools help them price like pros. Let’s explore how scenario modeling can unlock hidden profit, without slowing down a single de

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